A Manufacturing Company (or an SBU within a holding company) of Your Choice.Constraints:Currently trading.UK , German, USA, or Japanese manufacturing site (location of Head Office/ownership not important)Site employees no more than 1000 (total Group employees may be more than this)Not in the automotive sector.Not high volume production (i.e., not line or continuous production)Not a publically available case study or previous assignment company, or one referred to or used during the module. (You will get zeromarks if you use such a company)Some data sources (for company, market, customer, competitor, and product analysis- understanding of ALL of these is important):
Company Report and Accounts
Kompass
Emerald
Business Source Complete
Etc &Assignment length: 3,500 4,000 words, excluding references, and to be submitted through Turnitin. In text references are required, and to be in CUHarvard style.
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